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Benilde Kabanyana Rosalie

@Awesomity Lab UI/UX Designer

15th April, 2023

Why Skipping User Research is a Recipe for UI/UX Disaster

Why Skipping User Research is a Recipe for UI/UX Disaster

Have you ever been tempted to skip user research in your UI/UX design process? Or you don’t even think you have to do that research at all? If so, you might want to reconsider. Designing without user research is like trying to drive a car blindfolded - you might get lucky and make it to your destination unharmed, but more often than not, you'll end up crashing and burning – the research might seem impractical and you’ll be like Imma skip it but it can lead to disastrous consequences down the line.

Did you know: When you search on google for the most important part in UI,UX design you get User research?

You're Designing for users, Not Yourself (This is not harsh 🙂)

When you skip user research, you're essentially designing for yourself instead of your users [Had to be said 🤷]. Sure, you might think your design looks sleek and intuitive with all the amazing colors, typographies, graphics and all you used but if it doesn't meet the needs of your target audience, it's all for naught. It’s like trying to make a cake without a recipe. Sure, you might have all the ingredients, but you don't know how much of each to use or how to put them together.

You'll Miss Out on Valuable Insights

User research can provide valuable insights into what your users want and need from your product. Without user research, you're essentially flying blind. You’ll only be trying your luck and one thing you sure couldn’t live on is the luck of clients liking your design. Make them like them and leave them no other choice. 😉

You'll Make Costly Mistakes

When you skip user research, you're more likely to make costly mistakes in your UI/UX design. Maybe your navigation is confusing, or your checkout process is too long. These mistakes can cost you users, revenue, and even your reputation. I’ve got the feeling you’re not looking forward to that, right?

You'll Create a Poor User Experience

At the end of the day, Skipping user research can be a costly mistake that leads to a poor user experience. Without taking the time to understand the needs and preferences of your users, you run the risk of creating a product that is frustrating, confusing, or even unusable. Users may struggle to find the information or features they need, get lost in a maze of confusing menus and buttons, or simply give up on your product altogether. Gush, that is so scary!

Final thoughts

Skipping user research is a gamble that is not worth taking. You’ll be using a recipe for the UI,UX disaster dish. By investing in user research, you can avoid the pitfalls of poor user experience and create a product that is not only functional and attractive, but also meaningful and impactful for your users. I am not bossing around telling you how you should do your work but this is a better practice which is going to make your life way easier as a designer. Ciao ciao 👋

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